Almost everyone believes that the Korean Culture Festival began on a hunch. Founders, artists, and fans contemplate how the Korean Culture Festival grew rapidly.

July 2019 had witnessed the biggest craze for South Korean pop melody music. New York’s Madison Square Garden and Jacob K. Javits Convention Center were filled with rapturous electric thumps for two days. There was a footfall of about 55000 fans that massively kicked off the stateside trek of KCON.

KCON is the first Korean culture festival that catered to conventions during the daytime and concerts during the night. This was a golden opportunity for all the K-pop fans to connect with the stars and influencers.

Before this, the Prudential Center of the annual convention was in Newark, New Jersey. The spaces within would allow the fans to walk through freely. Some installations were larger than life from Korean brands like – Bibigo, Kakao Friends, and Innisfree. The fans sang along, cheered, and screeched while they kept on waving luminous lightsticks.

Within ten years, KCON became the largest hub for Korean pop culture. The international spread also has a name – The Hallyu wave. Its evolution runs parallel with the inflation of the K-Pop music industry. But today, K-pop music is far more accessible than anything else.

All the singles by BTS have infiltrated the Billboard 200 charts and have been added to the radio play worldwide. Initially, the KCON landscape was entirely different from what it is now. Psy’s Gangnam Style became the most sensational song, and it was listed at No. 2 on the Billboard Hot 100.

The former head of KCON and vice president of CJ Entertainment and Media says that it feels like a million years. He also mentioned that he always believed there were massive K-pop fans worldwide. All they needed was a field to prove it.

So by creating a U.S.-style cultural festival, they can now celebrate K-pop. The first KCON was held on 13th October 2012 at Irvine Meadows Amphitheater in Irvine, California. Nevertheless, some accidents have been reported, and KCON implemented stricter safety protocols in their event in the following years.

From 2020, K-pop has led the music industry through its online gatherings and virtual concerts. They have not stopped cheering up and winning the hearts of millions even during the epidemic. Their massive music promotion has made the world of KCON even more colorful.


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