Known as one of the best Indian rappers of all time, Badshah signed an exclusive deal with UMG or Universal Music Group. Since it’s a multi-year agreement, the rapper will partner with UMG across all the components of his career. This includes all his upcoming recordings, partnerships, music composing for non-film compositions and brand licensing. The rapper is well-known within the industry for his hits like “Mercy”, “Paani Paani”, “Heartless”, “Genda Phool”, and “DJ Waley Babu“. The 35-year-old said that he is super excited to begin a brand-new chapter in this life.
Few Words From Badshah
With the UMG deal beside him, the rapper said during an interview that it’s time for Indian music to gain access within the global soundscape. He also said that they are currently standing within the revolutionary junction for the whole music scene.
The rapper also added by saying the Indian culture contains music within its blood, right from its instruments to its melodies. Badshah declared that he wants to create music for everyone. He is pretty happy with his partnership with UMI [Universal Music India] as it will give him the chance to bring the vibrance of India to the world with his music.
Badshah says that he is the kind of individual who is purely driven by game plan and the power of a dream. He believes that the team at Universal Music will surely help in bringing all of them to life.
Response From Universal Music Group
The Universal Music Group have released their part of the story by saying that the rapper will be collaborating with some of the best artists across the globe. The first songs from this deal will get released in the later part of this year. Chairman & CEO of Universal Music Group, Lucian Grainge, said that UMG is highly committed to support the artist culture across the world. Lucian also noted that the company has always embraced musical pioneers across the globe.
Grainge declared that he is pleased to partner up with Badshah, one of the most respected and popular artists. For the next phase of the rapper’s career, UMG will take full responsibility to introduce Badshah’s music across the entire globe. Even the CEO & MD of Universal Music India & South Asia, Devraj Sanyal, praised Badshah to be one of India’s greatest pop stars and ended his comment by saying the rapper will surely represent the country well in terms of music.
After signing an exclusive deal, Badshah is all set to introduce Indian music to the whole world. He is excited and looking to work with UMG in his future projects on music.